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DEBORAH
PRENTICE
Professor of Psychology
Department Chair
Ph.D., Yale University, 1989 |
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| CASE
STUDY |
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| RESEARCH
SUMMARY |
| I study social influence and
intergroup relations. I am especially interested in the ways
in which social norms, beliefs, and values influence people's
perceptions and behaviors in social contexts. Much of my research
has focused on gender, and in particular, on the ways in which
social beliefs and conventions regarding gender serve to reproduce
and sustain gender differences and divisions. I have also studied
a number of issues related to college student life, including
the social dynamics of alcohol use and the antecedents and consequences
of academic and extracurricular choices. My current projects
focus on three topics: the influence of essentialist beliefs
on intergroup relations, the social consequences of violating
gender stereotypes, and the role of personal values in the evaluation
of everyday life. |
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