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Joel Cooper
My research concerns attitudes and persuasion, particularly as they relate to the process of cognitive dissonance in individuals and groups. I have recently focused on the impact of people’s membership groups on the persuasion process. I have been examining the role of the vicarious experience of dissonance -- i.e., feeling dissonance from the inconsistent behavior of others due to shared group membership. Another prime concern of my research is the study of gender differences in the effectiveness of information technology, particularly among school children. Visit WebsitePublications Gender and Computers: Understanding the digital divide
Gender and Computers presents evidence that shows that girls and young women are being left behind on the road to information technology. This book not only documents the digital divide but also provides guideposts to overcoming it. Social psychological theories and data are brought to bear on understanding the societal and environmental roots of the divide. Remedies ranging from family dynamics to teacher-student interactions to the controversial question of the gender organization of schools and school systems are proposed. |
