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Imagine that you’re
at a bakery. It’s early morning, and you find yourself
deliberating between the pumpkin scone and the cranberry muffin.
On the one hand, the scone looks healthy and quite interesting.
And yet the cranberry muffin beckons.
This kind of deliberation and hesitation interest
Princeton psychologist Susan Sugarman. Why is it so hard to choose,
especially among agreeable options? Is it because in choosing one,
we lose the other(s)? Is it because we strive for the best choice,
and cannot compute what constitutes “the best”?
Even if these surmises are correct, says Sugarman,
the basis of our indecisiveness remains elusive. Insofar as we fear
loss, she asks, why do we feel it so easily and dread it so much?
Why do we need the best?
Sugarman’s current research examines these
questions, mining observations of child development to illuminate
adult experience. In a forthcoming paper in the International
Journal of Infant Observation, Sugarman discusses the paradoxes
of choice and possible sources of our indecision.
It is ironic that we yearn for freedom in our
choices and yet long to sacrifice the freedom when the moment for
choosing arrives, Sugarman observes. “Having identified three
appealing dishes on a menu,” she notes, “we may despair
over which dish to select. To escape the difficulty we might select
a fourth dish or defer the choice to someone else.”
Based upon studies of toddlers, Sugarman theorizes
that choice is not natural for us. When confronted with a so-called
choice between two toys, for example, the youngest children pick
the object they notice, or they reach for the two toys at once.
They do not pause to consider that an alternative object will be
lost in the choosing.
“One theory of why we adults have
difficulty with choice is that we ‘reach for both things’
and do not easily give up what we want,” Sugarman remarks.
Yet, as adults, we at least think more is going on. We believe we
do not know “which one we want,” or imagine we want
the “best” choice and fear making the “wrong”
choice. Are these new dilemmas, Sugarman continues, or old ones
in grown-up clothing?
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